Elyse Boule, Needle Movers Chief Operating Officer, Discusses Mobile Technology on “Money for Lunch”

Mobile technology has become an indispensable and increasingly required aspect of all consumer engagement programs, from marketing and sales to product research and development. Every consumer is quickly becoming the mobile consumer, and the ability for businesses to capture that consumer's attention and connect in relevant ways is critical.

Needle Movers is passionate about bringing recent advances in mobile technology to any business, tailored to your industry and consumer. From lead generation and mobile marketing surveys to mobile attendee check-in and other applications, Needle Movers can make mobile work for you!

Last Thursday, Needle Movers’ Chief Operating Officer, Elyse Boule, was a guest on national business talk show “Money for Lunch” discussing how mobile technology has impacted the event and experiential marketing industry in particular (her interview begins at 51:44). Throughout the discussion, she pointed out the return on investment that mobile technology provides; tangible benefits that apply not only to experiential marketing and events, but many other business models and industries.

 “(In moving to using mobile technology) there’s immediate hard-cost savings, things like printing, data entry, manual labor, shipping costs, postage…You can expect to see a significant decrease in these costs because mobile technology is automated,” Boule said. “You can take all of the information that is captured and you can immediately put those into a CRM system, bypassing all of that manual labor and manual processes.”

Boule goes on to point out, however, that making the sale is the number one priority of any organization. “Of course, the key measure of ROI is always sales conversions,” she said. “If you’re strategic as to how you use mobile technology after a face to face interaction, you can drive a call to action or a sale within seconds or minutes of meeting with someone. That’s priceless. That’s money that is absolutely the best well spent.”

To find out how mobile technology can benefit your business in your industry, please click here to connect with Needle Movers’ sales team!