Case Studies

Text-to-Win Concert Seat Upgrade
Program:
Text-to-Win Concert Seat Upgrade
Client:
Intersport
Objective:

To provide Intersport with a mobile-based platform that would allow them to seamlessly execute a real-time seat upgrade promotion as a part of their client’s activation of a music tour sponsorship. The platform needed to allow concert attendees to enter the contest in real time prior to the show start, with all data immediately available to Intersport and their client. The system also needed to randomly select a winner from the database of entries and provide the result immediately. Needle Movers customized our SMS text platform to achieve these goals and exceed our client’s expectations.

Happy Hour Mixer for Leading Dating Site
Program:
Attendee Check-In and Event Host Training Platforms
Client:
Leading On-Line Dating Service
Objective:

To provide our client with a mobile-based attendee check in platform for use at their live marketing events. The platform needed to be able to import Excel guest lists directly into the system, deliver check-in data in real time, and provide the ability to add walk-in guests quickly and easily. Our client also needed a more efficient way to train their event hosts and quantifiably demonstrate content retention. In all areas, the client looked to Needle Movers for increased efficiencies and cost savings.

American Laser Skincare
Program:
American Laser Skincare Booth Consultants
Client:
American Laser Skincare (ALS)
Objective:

To provide American Laser Skincare with a mobile-based Lead Generation platform for use at their live marketing events. In addition to replacing their previous paper lead program, this platform was to deliver lead data in real time for immediate event status tracking and follow up, as well as provide increased efficiencies and cost savings. ALS also needed a more efficient way to train their booth models and quantifiably demonstrate retention.